Issabelle Hoke

Hi friend!

I’m a hairstylist based in sunny San Diego, specializing in creating beautiful lived-in hairstyles and sun-kissed colors. I’ve spent nearly 15 years in the beauty industry—starting my career in Encinitas, expanding my craft in Los Angeles alongside celebrity stylists, and ultimately returning home to Encinitas to bring that expertise back to my clients.

 I’m proud to be part of the LGBTQ+ community and committed to providing a safe space and an affirming experience for every client. 

When I’m not behind the chair, I love reading, spending time with my pups, trying new restaurants, and wandering through the farmers market or a cozy bookstore with a coffee in hand. 

Beauty is an expression of individuality and I strive to help my clients embrace their unique styles while enhancing their natural features. Through personalized consultations and a meticulous approach, I aim to create hair transformations that leave my clients feeling confident and radiant. 

I’m so excited to meet you and make your hair dreams a reality — and maybe chat about books or our pets along the way!